A new vendor at Camp Randall is ending a decades-old tradition of youths selling drinks in the stands during games.

Learfield Levy Foodservice LLC will exclusively sell soft drinks from the Dr Pepper Snapple Group at the stadium. The company policy requires all employees to be at least 18 years old.

The Wisconsin State Journal reports the nonprofit W Club ran concession operations since 1962 and sponsored the youth program.

But the school put the drink contract up for a bid. The contract is expected to be worth up to $24 million over the next decade to the university.

Shane Ryan worked Badgers games last season as a 12-year-old. His mother, Kelly Ryan, says she wishes the school would have left the program alone.