LA CROSSE, Wis. -

A local business is once again paying it forward to those less fortunate in our community.

Wettstein's is donating more than 1,200 pounds of food and $712 from its "Pay it Forward" campaign.

Over a three week period, the business priced everything below sale price and asked customers to bring in a food or monetary donation for the Salvation Army or WAFER.

Wettstein's owner said when his parents started the business, they inspired him to always give back to the community. "What is good for the community is good for our business, and again, being a locally owned and operated business, that is our responsbility to give back to the community," said Dan Wettstein.

This donation comes on the heels of the postal workers donation from last weekend.

The Salvation Army says it's going to help a lot of families, but it won't get them through summer. "We anticipate this and the postal food workers drive will last us through the end of July if we're really lucky. It kind of depends on the need. There has been a huge need in this community lately. The economic turnaround is not coming as quickly as we'd all like," said Julie Nelson.

In total, the donation is worth more than $37,000.