Western student designs 2013 Oktoberfest button
Thousands of buttons are sold every year for Oktoberfest. On Wednesday, we learned what this fall's will look like.
This year's designer is Ben Fruit, a Western Technical College student from Onalaska.
He created the design for a design class at the school.
It showcases this year's theme, "Celebrating Generations," though silhouettes of an older looking man walking in the sunset with a younger looking girl.
Fruit's design was selected from more than 60 submissions.
"It was a tough subject to think of, celebrating generations and what that really means to me, and I thought of family, and really all I thought of was hmm, maybe a silhouette with an older generation, younger generation together," says Fruit.
This is the second year the button design came from a class project at Western.
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