Thousands of buttons are sold every year for Oktoberfest. On Wednesday, we learned what this fall's will look like.
This year's designer is Ben Fruit, a Western Technical College student from Onalaska.
He created the design for a design class at the school.
It showcases this year's theme, "Celebrating Generations," though silhouettes of an older looking man walking in the sunset with a younger looking girl.
Fruit's design was selected from more than 60 submissions.
"It was a tough subject to think of, celebrating generations and what that really means to me, and I thought of family, and really all I thought of was hmm, maybe a silhouette with an older generation, younger generation together," says Fruit.
This is the second year the button design came from a class project at Western.