Radio D-J's can come and go pretty quickly in a town
the size of La Crosse.
Finding one that stays for 25 years and it is pretty
But find a team that has been together that long .
and you have something extremely special.
Take a look...
nat pop of the outside of the station
It's so early on this weekday morningthe sun hasn't
even made an appearance.
But that's not stopping two of our favorite voices
from helping the rest of us rise and shine.
Keith Carr and Sam Strong are starting today off like
they have so many other days over the past 25 years.
A perfect partnership that truthfully started a little
I actually met him when I was at a different radio
station....I was talking to a man he worked with and
he came up and said 'Hey! We gotta go!' And he just
looked at me and did this...nods head He didn't say
a word to me the first time I met him.
Happy hour was about to start.
It's time to go.
THE SECOND meeting..while both working for the same
station wasn't MUCH BETTER.
We were doing the maple leaf parade and we'd been
there for hours and he gets dropped off like somebody
on the red carpet.
And he walks by and says 'I hate parades.
We're doing remotes...come on let's go.
I'm like...Don't make me go with him.
S intimidating at first.??.
He's intimidating now!
I was terrified.
I was terrified of you.
At AM On February 8th, 1990 - Keith and Sam debuted
as the new morning team on Z93.
They were an instant hit.
A pairing Keith says he knew would go the distance.
For this long? Some of us are built for the long
Sam on the other hand
I don't know that if you had said you'd be on the
radio with Keith for 25 years that I would have laughed
off cam We were just trying to get through the first
Then the first hour, then day.
For 17 years they were the voices of pop music in
the LA Crosse area.
But in 2007 a crossroads.
It was becoming more apparent that while they kept
getting older...the age of their target audience
stayed the same
They'd say - don't mention anything that happened
more that 4 years ago and we'd go...'let me see was
this 6 years ago or...?
So they made a switch.
They said farewell to Z93 and hello toClassic Hits
At first we were
hesitant because change is uncomfortable....but
with classic hits we know every song we play.
When you work three feet away from the same person
for twenty five years...you learn a few things.
She is as nice as she sounds.
Seriously she is.
That'll be a dollar.
He is such a solid person.
He is so reliable.
He chased off some boyfriends or pointed out how loserey
He just is part of everyday.
I don't know what I would do with out him.
I drive him crazy everyday and he puts up with it.
She's very stable and in an unstable business that
is so rare.
She's talented and we seem to compiment each other.
That is to say we work well together - not to say
we actually compliment each other.
They are extremely grateful to the listeners for being
so loyal over the years
Thank you for being one of the 3.
Yes thank you the four of you.
We love you.
Oh is it 4 now?
Seriously 12-15 more years maybe.
We don't talk about it.
Because we don't want to focus on the end, we want
to focus on today.
For 25 years we've let them in to our homes and cars
and bathrooms to help start our day off right....and
for that Keith and Sam...we say thank you.
In La Crosse with photographer Chuck Oedsma...Jennifer
Midwest Family Broadcasting will be throwing a big
party to celebrate Keith and Sam's 25 years together
and they would love to see you there.
It's next Thursday, March 5th at the Freight house
from 4-7 p-m.
There will be food and a cash bar.
They invite you all to swing on by and say hi!