We are now just days away from the start of Oktoberfest.
There's plenty of new events throughout the four-day
News eight's Eric Jacobson joins us now with a preview.
Martha and Mike,
It's been a La Crosse tradition now for 56 years.
And while there's plenty of old-time favorities.
there's lots of new events happening this year as
And officials are excited to get the festing started.
All around town...
People are getting ready to fest.
A little chaotic.
We've got a lot of stuff going on.
Tents going up.
We got some new items in the tent.
First time for a lot of things down here.
But like every year...
We like to keep a lot of tradition here.
There are plenty of new events this year for fest-goers
We got the weiner-dog fashion show on Sunday, along
with what we call Doxie Dash.
We also have Okto-brat-fest on Sunday afternoon from
1 to .
We'll have eight chefs challenging themselves with
their culinary efforts to jazz up some brats.
Organizers say it's important for events to reflect
what fest-goers want.
We look at things from their perspective.
I think if we didn't, we wouldn't be doing our jobs.
We try to do our best to respond to the comments and
the questions we get.
Just during the event, you observe things that work
or didn't work.
We also like to keep it fresh and mix it up for people,
so when they come down, they experience something
new every year.
Many new events are on Sunday.
which organizers say is by design.
People have been having a good time for a couple days,
and Sunday is sort of a light day.
We're doing more events and programming for that day.
Despite any changes.
organizers know it's not just the event.
but also the community.
that keeps fest-goers coming back.
We get them to come here, and I think the community
gets them to come back.
In LAX, EJ, N8.
that keg will be given away to one lucky attendee
There's plenty of activties for everyone at this year's
For a list of what's going on.
head to our website.