It's Christmas in July at a La Crosse business.
And if you're in the spirit of giving.
the Great Harvest Bread Company will give you a loaf
The company is working with WAFER.
a food pantry in La Crosse.
for a special promotion.
All week they're baking holiday favorites.
and on Friday and Saturday.
anyone who brings in three or more canned goods or
some money will get that free loaf of bread.
The Christmas in July promotion comes about a month
after WAFER's building was flooded and some food was
We all think about giving food at Christmas and we
think of giving food at Thanksgiving, people who don't
have food, don't have food in July either.
So for us Christmas in July was really getting people
to connect that we need to give at more than just
WAFER says this couldn't come at a better time.
On top of losing some stock in that flooding.
they're seeing a surge of families coming in this
One employee says people would be shocked by the number.
This month we're already at over 1,200 families.
What are you usually at at this time.
This time, we're usually at 900 families.
And there's still another nine days left in July.
WAFER says the biggest needs right now are soup.
canned veggies other than corn.
and mac and cheese.