During his speech at U-W-L yesterday.
the president rolled out his plan to guarantee overtime
pay for millions more salaried workers across the
He used the La Crosse-based company Authenticom as
a success story similar to his proposal.
News 8's Kyle Dimke joins us now to tell us why the
president thinks so highly of the company.
President Obama used Authenticom as an example that
success comes from treating your employees like family.
Which is the first line of the Authenticom mission
The president praised the company.
for the final 3 and a half minutes of his speech on
the U-S economy.
Those are three and a half minutes that the company's
founder will remember for a lifetime.
It's a fairly quiet Friday at Authenticom as some
employees are already taking advantage of the holiday
but the last 24 hours have been all but quiet for
the company and its President Stephen Cottrell.
Obama: 1- I'm going to use him as an example, Steve,
Steve's right there.
He's going to start blushing, but I'm going to talk
about him anyway
Steve: 3- It was pretty amazing obviously, a little
Cottrell started Authenticom in 2002 in his son's
The company manages data for car companies and dealerships
across the U-S.
Steve: 11- We touch over 18,000 dealerships every
Through the reccession.
the company had a bumpy road to get to where it is
but is now one of the fastest growing private companies
and has been for the past three years according to
magazine plaques on the company walls.
Obama: 4- Since 2007, Steve's revenue is up 1,000
His company Authenticom has gone from 18 employees
to more than 120
But President Obama isn't using Cottrell and Authenticom
as the poster child of his economics plan because
of the company's success.
it's because of why the company is successful.
Steve: 17- Our mission statement starts with we are
Obama: 6- He pays his employees fair wages, he guarantees
sick days, he helps pay for the tuition of those folks
when they decide to go back to school, he created
a stock appreciation program, so when the business
does better, his workers do better also,
Cottrell believes that one of the reasons his story
left such an impression on the president is because
he says Obama's speech focused on growth as a community
and as a family.
Obama: 8- What's true for Steve's business, is true
for America, if you treat everyone like family that's
good for us
And for his business to be recognized by the President
of the United States is something he will never forget.
Steve: 17- to have the acknowledgment that our success
is directly tied to that ethic, that was huge
Authenticom was brought to the attention of the White
House by La Crosse Mayor Tim Kabat.
Cottrell says he started receiving phone calls from
White House staff last week asking about his business.
but still had no indication that the president would
be talking about him.
Over the past three years Authenticom has grown by
more than 300 percent.