Onalaska is getting noticed more as a place to visit.
The city is reporting an all-time high in room tax collection and lodging occupancy rates.
The nearly $850,000 in room tax means more money for the tourism department, and getting the word out about the city, in turn, brings in more people.
"We're a town of like 18,000 people, yet we have over 40 restaurants, we have the largest shopping district in 9 counties, we can't support that on 18,000 people. We support that on people that come into the area. So, it's our visitors that allows us to have so many businesses, and allows our citizens to have this wealth of choices for things that they want to do,” said Amy Gabay, of the Onalaska Tourism Department
Occupancy rates are up more than 5-percent from this time last year and have been growing each month for the past 14 months.