An effort to re-brand a northside La Crosse neighborhood kicks off Wednesday night.

The three-day Uptowne Summit began at the Uptowne Cafe on Caledonia Street with a kick-off event on day one.

The Summit will include a series of workshops to help re-brand and revitalize the "Old Towne North" neighborhood into "Uptowne."

Organizers say they want the re-branding effort to be led by small businesses
and community members, and not just those in the neighborhood.

"Our spot here is a place for the entire city to enjoy, it's not just for this little part of our world," said North La Crosse Business Association President Nick Roush.

Workshops begin at 8 Thursday morning and run until 5 in the afternoon at the Uptowne Cafe.