LA CROSSE, Wis. (WKBT) - Area businesses are feeling the impact of an influx of people in town this weekend for the state track and field meet.
For many restaurants and hotels workers, this is one of the biggest weekends of the year.
There are an addition 20,000 people in the city, many of them eating at local restaurants and staying in area hotels.
Located along La Crosse Street, Rudy's is in prime position to catch state track fans looking for a bite to eat.
"It's definitely one of our busiest weekends of the year,” owner Gary Rudy said.
Rudy believes his restaurant catches the eye to of those attending the event.
"It's local, it's close. It's the proximity to the race, but it’s certainly different,” Rudy said. “Roller skating car hops, the old drive-in -- it’s a different concept. I think we're offering them something unique something different that they don't get where they come from."
The root beer floats and ice cream brought back Neil Leland and his family from Sheboygan Lutheran for a second year.
"You could go to the typical Subway or anything like that; this is a little more a slice of community,” Leland said.
Rudy said they have extra staff on hand for a weekend of this magnitude.
"They're on a time limit too, so they want to get in, get out, maybe get back to the race,” Rudy said.
Inside the stadium, tourism officials say the event always highlights the best of La Crosse.
"We're looking at a two day attendance of between 25,000-28,000 people coming here for two days in the La Crosse area and the surrounding areas, and taking in a little bit of what La Crosse has to offer,” Jeremiah Burish of Explore La Crosse said.
As Rudy's workers dash around to provide the best ice cream at Rudy's, they know the whole town is buzzing with activity.
"It's a plus for the city. It's a win-win for everybody. Hotels, motels, restaurants, convenient stores, and it certainly exposes our whole city,” Rudy said.
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