LA CROSSE, Wis. (WKBT) -

More than 14,000 free lunches will be served to low-income kids in La Crosse this summer.

The Salvation Army started its 10th year of the Feed the Kids Program Wednesday.

Volunteers pack sack lunches, which are then handed out in places where low-income families live.

They're starting with 262 every day and will make more as needed. Everything for the program is donated, and there will continue to be needs.

"We're in need of drinks at the moment, so water bottles and juice boxes are something that we really need," said program coordinator Vicky Martin. "We've had moms cry when they realize we're going to do this all summer long, just some relief that they don't have to worry."

One thing they don't need right now is peanut butter, but they would appreciate everything else, including man power to make the lunches.