Wisconsin News

'Uptowne' rebranding to include mural, parklet plaza

Uptowne Summit wraps up with short-term and long-term plans to rebrand Old Towne North

Uptowne Summit Wraps Up with Design Showcase

LA CROSSE, Wis. (WKBT) - An effort to re-brand a north side La Crosse neighborhood wraps up a three-day planning process.

The Uptowne Summit closed today with a design showcase, where community members and small business owners shared the ideas that came out of the summit and decided which projects to tackle first.

North La Crosse Business Association president Nick Roush says two of the first ideas to be implemented will be a large "Uptowne" mural that will be visible to people coming into town on Rose Street and a parklet on Caledonia Street.

The parklet would be part of a new "Uptowne Plaza" area.

"Giving a community gathering space, you can come get a cup of coffee, stop at the Maid-Rite and get a sandwich, a chance to go visit all these great shops and awesome businesses on the street because you've got a place to hang out and create community in this spot," said Roush.

Officials hope to start work on the mural and parklet as soon as possible.

The city of La Crosse is contributing $5000 to help pay for the projects.

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