Wisconsin News

Taking a closer look at campaign ads

Both Wis. gubernatorial candidates focusing on jobs

Taking a closer look at campaign ads

LA CROSSE, Wis. (WKBT) - The main focus of the commercials in the governor's race has been jobs, specifically job growth.

Mary Burke says the state is lagging behind, Scott Walker says the state is growing. So who is right? The short answer, they're both right.

It's become a common theme in campaigns, two candidates taking the same information and coming to different conclusions. While they are not lying to you, they are forcing you to listening closely to what they're saying.

The most prominent issue is Burke's criticism of the Governor for failing on a promise.  Governor Walker promised 250,000 jobs in his first term, the state has only added about 100,000.

But when the governor touches on the subject, he talks about what we've gained. Two different sides of the same story.

When it comes to the issue of Midwest ranking for job growth, the fine print is the key. Burke says we're dead last, Walker says we're third. Again, they are both right. When Burke says we're last she is referring to the entire span of the Governor's term, three years worth. Walker is focusing on just the last year.

Next, the recent employment numbers. The Governor reminds voters the state added 3,200 jobs last month, that's true. But Burke points out that unemployment went up during that same time span, also true. Unemployment can go up while the state adds jobs.

If you are not frustrated yet, get ready. The Summer is usually the calm before the storm. That means with 10 weeks to go and a close race, the two sides of this story are only going to get louder.

So with all this talk about jobs, which candidate's message is working? The recent Marquette law poll shows 48% of people polled think the state is lagging behind in job creation, that's a jump of five points from the last poll.

The number of people who think we are on par with other states has dropped from 42% to 34%.  People who think we're ahead dropped slightly from 9% to 8%.

While that shows Burke's message seems to be getting through, it's not yet translating into votes.

Marquette University Law polls in May and July also showed the race to be essentially tied.

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