Wisconsin News

Shoppers spend hundreds on Thanksgiving weekend

LA CROSSE, Wis. -- - It appears retailers are off to a good start this holiday shopping season.

A survey by the National Retail Federation shows more than 35 million Americans were online or in stores shopping on Thanksgiving.

That's up by 6 million people from last year.

The survey also shows a record 247 million people were shopping online and in stores on Black Friday.

That's up from 21 million from last year.


Not only are there more shoppers, but those shoppers are also spending more.

The report estimates the average shopper spent about $425 this weekend, making for about $59 billion in total sales.

While big box retailers had Black Friday to boost sales and local businesses had Small Business Saturday, on Monday it will be the turn of online companies to try and entice holiday shoppers to keep spending money.

It's called Cyber Monday.

About seven years ago, a shopping trade group noticed a spike in online purchases the Monday following Black Friday.

Now, online retailers are encouraging the trend by offering special deals.

According to the research firm comScore, this Monday will be the biggest online shopping day yet.

ComScore estimates Americans will spend about $1.5 billion on the internet.

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