Wisconsin News

New program in La Crosse loans free life jackets to kids

LA CROSSE, Wis.-- A new program that provides kids with free life jackets is aimed at keeping kids safe on the water.  It's part of a statewide "Kids Don't Float" campaign.

The program provides free life jackets for kids who don't have them at the West Copeland Park boat landing. They can use them for the day, then return them to the landing.


It's run on the honor system so organizers have to count on people bringing them back. But they say they are confident people will respect the system because it works in other communities. "They've actually seen the opposite that people are actually donating life jackets, donating money to support buying new life jackets is what has been seen in other communities so we're expecting the same results here," said Kim Lombard from Gundersen Lutheran.

Right now, the only stand is at the West Copeland Park boat landing, but if it works, there are plans to expand.

The jackets were provided by the DNR and the Parks and Rec department built the stand. Gundersen lutheran will help maintain the stand through its Safe Kids Coalition.

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