Wisconsin News

Local businesses hoping to cash in on holiday shopping frenzy

LA CROSSE, Wis. - After Thanksgiving comes the busiest shopping day of the year, Black Friday. And small businesses in our area hope to not be overlooked.

Wettstein's, for example, has had its black Friday prices on display for a few days now and expects its prices to be competitive. "The manufacturer's are the ones who come out with the deals, and they come out with those deals and whether they're for independent dealers like ourselves or if they're the chain stores," said owner Dan Wettstein.


Downtown La Crosse stores are also looking forward to Small Business Saturday, the day after Black Friday.

It's a way to draw people away from the big box stores to enjoy the local shopping experience. "You get to get away of the huge crowds of sale-driven shoppers and actually enjoy your shopping experience," said Allison Krzych of Kick Shoes.

"It's more about the ambiance downtown and like Allison said, enjoying your time," said Andrea Poukey, also from Kick.

This will be the third year for Small Business Saturday.

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