LA CROSSE, WI (WKBT) -

People interested in buying food straight from the source got that opportunity Saturday at the People's Food Co-op.

The co-op hosted it CSA Fair, bringing in area farmers to promote their food delivery program. The program is called community-supported agriculture. Community members can sign up to receive a weekly box of fresh fruits and veggies from an area farm. The program runs from June through October, and typically costs about $500.

Co-op officials say today's fair helps promote buying local.

"Our goal at the coop is to get people connected to good food,” said Karen Acker, member services manager at the co-op. “We do that through our store, our different departments, and we do it at an event like this, where people get the chance to meet the farmers who grow the food and who supply it to them."

The 20-week program offers fresh produce that change with each season.

Varney Small Family Farm, out of La Farge, has nearly 200 subscribers to its CSA program. Farmer Jillian Varney says the program helps growers meet their bottom line.

"The farmers have their financial stability all come in in the spring [with the CSA subscriptions],” said CSA farmer Jillian Varney. “They can afford to buy their seeds, and afford to purchase what they need to machinery-wise or equipment-wise to survive the season.”

If you're interested in getting involved, you can visit their website at smallfamilycsa.com.