Oktoberfest is less than two weeks away, and with that, comes thousands of tourists to the La Crosse region.
A study conducted by University of Wisconsin-Whitewater back in 2014 found that Oktoberfest generates around $15 million of economic activity for the area.
Despite four new hotels in downtown La Crosse being nearly booked full, hotels in places like Onalaska still remain busy.’
Officials say it's a testament to the growth of the festival.
With the hotel literally steps away from the Southside Oktoberfest grounds, the Hampton Inn in downtown La Crosse is expecting plenty of festivalgoers next weekend.
"We opened in December, the end of December, and actually in January, I was getting phone calls pretty much booking most rooms then,” sales director Laurie Pfaff said.
With the hotel nearly full next week, they say the four new hotels will have a big impact in downtown.
"Anything from restaurants, bars, to the hotels, any retail at all is going to benefit,” Pfaff said.
Places outside of downtown are seeing a boom next weekend as well. Despite those new hotels, places like the Baymont Inn and Suites in Onalaska is also nearly full.
"This is actually the same as it has been in previous years,” regional sales manager Brenda Arttus said. “Normally it’s usually Friday there's a few more rooms than there are on Saturday, which is completely normal, but we're sitting pretty much where we have been in previous years."
It's a trend officials with the La Crosse County Convention and Visitors Bureau are noticing across the board.
"As we check and take a look online and how we're doing, indicate that they are very full, in the 95 percent range,” executive director A.J. Frels said.
According to the study by UW-Whitewater, Oktoberfest generates $15 million in economic impact.
Officials say that number continues to grow with the help of the community.
"One of the strongest assets we have to making our area better, and the passion they have for promoting the area, and the love they have for living here,” Frels said.
According to that study, at least 70 ZIP codes have been represented at Oktoberfest in previous years.
In order to beat next year's rush, some downtown hotels are offering those who stay next weekend the opportunity to book for next year's Oktoberfest.