When Tim Kabat became La Crosse's Mayor, his job with Downtown Mainstreet, Inc. was left empty. Six-months later, there's a new face leading the non-profit.
Robin Moses is D.M.I.'s new executive director. She has a background in marketing, graphic design, and has also owned her own business.
She's now in charge of keeping the downtown area thriving by attracting new events, new businesses, and new residents.
Moses admits it's an ongoing task, but one made easier thanks to the city's existing charm. "When we have visitors come to La Crosse, they just fall in love with the city, just like I did when I first came to La Crosse. I think when you have traveled to a lot of different places and have seen a lot of different downtown areas, you really realize what a gem we have here in our city," said Moses.
She says one of the strengths of downtown is the amount of local stores and restaurants. She welcomes any national chains moving in, but says it's important to maintain a local culture.