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Top Toilet Paper-4/28/14

Brand loyal with your toilet paper? Consumer Reports says you might want to reassess

Toilet paper makes lots of claims about strength and softness. Wonder which is best? Consumer Reports Joe Pacella says you're not the only one.

 Joe Pacella, "Consumers want to know … so we do the testing and report our results."

 Consumer Reports checked out big brands, including Charmin, Cottonelle and Quilted Northern as well as cheaper store brands and even one that says it's "100 percent tree-free."

 Joe Pacella, "This Ology Soft and Strong from Walgreens is made out of sugar cane husks and bamboo."

 All the toilet papers go through the same set of tests. Here sensory panelists feel each sheet to rate the papers' softness. This test checks to see how easily the toilet paper tears at its perforations. And this tests how quickly toilet paper breaks down in water.  Joe Pacella,

"A toilet paper that breaks down more quickly or more easily is better for your sewer system or septic system."

Consumer Reports also uses this machine to test strength. It measures how much force it takes to rip the toilet paper. The only one to score excellent for strength, softness and disintegration … Walmart's White Cloud. And it's reasonably priced, too. Charmin Ultra Strong came in second. Despite its name, it isn't quite as strong, but it does tear a little more easily. Some other toilet papers were disappointing. Scott 1000 was neither strong nor soft and Marcal Small Steps was almost as harsh and didn't tear easily. As for that Ology "tree-free" toilet paper from Walgreens, it did break down very easily but it wasn't very soft.

Consumer Reports is published by Consumers Union. Both Consumer Reports and Consumers Union are not-for-profit organizations that accept no advertising. Neither has any commercial relationship with any advertiser or sponsor on this site.

All Consumer Reports Material Copyright ©2014 Consumers Union of U.S. Inc. ALL RIGHTS RESERVED

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