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Store Brands 9/17/12

"I go for the store brand if there's a store-brand option." "You pay less for the store brands." "Price-wise the store brand is definitely a bit cheaper." People are buying more store brands these days. And more are coming on the market - everything from cereal to peanut butter, even wine.
Tod Marks Consumer Reports "We surveyed subscribers about the store brands they bought, and most people were highly satisfied." To see how store brands stack up against name brands, Consumer Reports did blind tests of 19 pairs of products. Target's Market Pantry Ranch salad dressing went up against Hidden Valley's. And the winner was … Adam Kaplan Consumer Reports "It was a tie. Quality-wise they're right about the same, but they had different flavors." Walmart's Great Value battled Nature Valley's granola bar. The result … Adam Kaplan "Another tie. Both were chewy, and they were pretty much the same quality." And when Clover Valley's crackers from Dollar General went up against Sunshine's Cheez-Its … … it was a tie again! But in some cases big-name brands did beat store brands. For example, this Tropicana orange juice defeated Nice!, sold at Walgreens. It had a fuller orange flavor. However, in most cases store brands did as well as or better than name brands! Tod Marks "The bottom line: Store brands are worth a try, and they usually cost a lot less." ."

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