Feast your eyes on this Wendy's hamburger. In the ad it looks delicious, right? But the burger you get can look a whole lot different! Because Consumer Reports has gotten so many complaints, it sent in its secret shoppers. They sent a photo studio in a van to seven fast-food chains, several outlets of each. They photographed a variety of menu items to compare what you see ... with what you're served. Quiznos sandwich ads are a work of art. Tod Marks "Everything looks beautiful. But in reality, this is how the sub appeared when we bought it." Although sometimes the food came close to the ads, the results for the most part were disappointing. The worst offender in Consumer Reports' small sample? Subway sandwiches. Its popular "Italian BMT" came to the van looking quite different. But according to Subway, foods portrayed in its ads, quote "are made to the exact specifications as those found at our 26,000 restaurants." So why the big difference between ads and reality? Judi Orlick is a professional food stylist whose job it is to create food fantasies. Judi Orlick "When you're taking that photograph, we want to highlight and feature all of the elements in that sandwich. So what we're doing is we are building that to play up to the camera, and appeal to your senses. And to make your eyes hungry." For food that is as pretty as it's pictured, maybe it's best to eat with your eyes closed. "
Consumer Reports is published by Consumers Union. Both Consumer Reports and Consumers Union are not-for-profit organizations that accept no advertising. Neither has any commercial relationship with any advertiser or sponsor on this site.
All Consumer Reports Material Copyright ©2014 Consumers Union of U.S. Inc. ALL RIGHTS RESERVED
- Holmen man sentenced to life for murder of girlfriend
- Holmen man in custody after armed robbery and 5-hour standoff
- Herberger's to move into former Macy's location at Valley View Mall
- Police: Student critically hurt in Kenosha school stabbing
- Bill banning abortion coverage for state workers up for vote
- Education accountability bill up for committee vote
- Bill would let victims, witnesses block body camera releases
- Man accused of trying to kill girlfriend faces sentencing
- Urban Beekeeping
- New breast cancer detection soon offered at Mayo Clinic in La Crosse