GREEN BAY, Wis. (AP) -

A man has died after his vehicle ended up in a Green Bay river while he was trying to back up.

The Press-Gazette Media reports the man was leaving Karen's Pub at about 5 p.m. Friday when he backed up in the parking lot and went down an embankment into the East River.

The Green Bay Police Department says the vehicle was fully submerged when emergency responders arrived.

The man's identity was not immediately released.