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Western student designs 2013 Oktoberfest button

LA CROSSE, Wis. - Thousands of buttons are sold every year for Oktoberfest. On Wednesday, we learned what this fall's will look like.

This year's designer is Ben Fruit, a Western Technical College student from Onalaska.

He created the design for a design class at the school.

It showcases this year's theme, "Celebrating Generations," though silhouettes of an older looking man walking in the sunset with a younger looking girl.

Fruit's design was selected from more than 60 submissions.

"It was a tough subject to think of, celebrating generations and what that really means to me, and I thought of family, and really all I thought of was hmm, maybe a silhouette with an older generation, younger generation together," says Fruit.

This is the second year the button design came from a class project at Western.


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