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Junior hockey team coming to La Crosse

La Crosse Freeze to be under ownership of Michelle Bryant

LA CROSSE, Wis. (WKBT) - A junior hockey team is coming to La Crosse.

The North American 3 Hockey League (NA3HL) announced Tuesday its Board of Governors approved the sale and relocation of the Flint Junior Generals. The sale and relocation was also approved by USA Hockey in April.

The team will be known as the La Crosse Freeze  and will be under the ownership of Michelle Bryant. She is also the owner and governor for the NAHL's Coulee Region Chill.

The La Crosse Freeze will play at the Green Island Ice Arena in La Crosse. The team will now play in the Central Division of the NA3HL. The Flint Junior Generals were based out of Flint, Michigan and played in the East Division last season.

"We want our NA3HL team to be an extension of our Chill brand and to have the primary focus of player development," Bryant said in a statement. "We not only want to develop players to have the opportunity to play for the Chill NAHL club, but also any club in the NAHL or upper levels of junior hockey."  

The La Crosse Freeze's head coach has not been named yet, but an announcement is expected by the end of the week.

Chill season and flex ticket holders will gain free admission to the Freeze games while all other tickets will be available for $5.

"We as an organization feel that this will open up opportunities to a large population of people in La Crosse that may have not ever been to a junior hockey game before," Bryant said.

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