LA CROSSE, Wis. (WKBT) -

A local man hopes his story of survival inspires people to donate blood this week.

The BloodCenter of Wisconsin is hosting its annual Blood Drive at the La Crosse Center through Thursday.

For Steve Brown, it's the reason he's still here. Back in 2005, he was hit head-on in a car crash.

Every bone above his lower jaw was broken, he needed brain surgery twice and a few others to go with it. He was mentally out of sorts for more than four months.

"Please come and donate. You, as I said before, easily could save one or more lives," said Brown. "I don't know whose blood I received, but I cannot say how thankful I am that I got it, because I'm still here."

The La Crosse Fire Department says they see people in need of blood every day. That's why they're joining in this week's push.

"If we get the person there and they don't have the blood supply, they aren't going to live very long," said Captain Tony Nickelatti. "When you give, it may be for yourself some day, that's the big thing. That's why I give."

The BloodCenter of Wisconsin says there's a large need for donations this time of year.

"We have an interesting phenomenon in the summer that occurs in that the need for blood supply goes way up, and the donation volume goes way down," said Rich Rice of the BloodCenter.

The drive picks up again Wednesday at noon and runs until 6 p.m. On Thursday, they start at 7 a.m. and run until 1 p.m.

Walk-ins are welcome, or you can schedule an appointment on their website at www.bcw.edu.