GENOA, Wis. (WKBT) -

A program aiming to make kids safe in the water is making it easier to get a life jacket.

A new 'Kids Don't Float' station opened in Genoa Friday, allowing families to use loaner life jackets when they go out on the water. The Genoa Lions Club built the loaner station and the Wisconsin Department of Natural Resources provided the life jackets.

Organizers say a life jacket can be life-saving, regardless of your swimming ability.

"It really doesn't matter how good of a swimmer you are. A lot of the fatalities that we see are folks that bump their head, might go unconscious, and you could be the best swimmer in the world and you're not going to come up if you go over in those circumstances,” said Stoddard Conservation Warden Trevor Tracey.

Program partners say they would like to build another life jacket loaner station in Stoddard.