LA CROSSE, Wis. (WKBT) -

Members of the Oktoberfest family met Thursday night to start promoting this year’s theme, “Munich on the Mississippi.”

The new four-day format will kick off on Thursday, September 25.

The Oktoberfest grounds will look different because several buildings were torn down as part of Xcel Energy’s construction project. They are removing contaminated soil at the Oktoberfest grounds. Xcel Energy knocked down the Bier Hall and two other buildings as part of the project.

"We just want to assure the public that we're going to have tents down there to accommodate all the public just like we have in the past,” said 2013 Oktoberfest Festmaster Dave Ring.

The 2014 Oktoberfest button was also revealed on Thursday. It was created by a part-time graphic designer in Green Bay. Alex Pichette attended Oktoberfest in 2012 with friends from the La Crosse area.

“As everyone knows, the bluffs are beautiful and inspiring. I thought everyone submitting a button design would try to capture the beauty of the Mississippi River because of the theme for this year. So I decided to recreate Grandad Bluff and incorporate it into whatever design would unfold,” Pichette said.

Pichette’s design was selected from nearly 60 entries by a vote by the Oktoberfest Board of Directors. He won $100 cash and two complimentary tickets to the Festmaster Ball on Friday, September 26.

For more information on this year’s Oktoberfest, visit Oktoberfestusa.com.