La Crosse Herberger's opens in new space, hosts donation drive for Goodwill

Allows store to more than double in size

La Crosse Herberger's opens in new...

LA CROSSE, Wis. (WKBT) -  

A long-standing anchor store for La Crosse's Valley View Mall officially opens its new space.

Herberger’s celebrated its grand opening Wednesday morning with a ribbon cutting ceremony and a performance by the Onalaska High School marching band.

Herberger’s relocated its store, which was already in the mall, into the space that was once used by Macys. Macys closed about six months ago.

The move allowed Herberger’s to more than double in size. It is not yet known what will be going into the old Herberger’s space.

People were able to donate to a good cause while attending the Herberger’s Grand Opening.

The store hosted a 'Stuff the Truck' event to benefit local Goodwill stores. While giving to a good cause is reason enough to donate for some, Herberger’s was also offering coupons for 30-percent off.

Donation organizers say the goods will go towards Goodwill programs helping people in 35 surrounding counties.

"In that 35 counties, we offer 29 programs and services that help people improve their lives. It helps them do financial counseling, helps them get job training, job placement, we do 'Birth to 3' services, we do a lot of different things for our communities,” said Goodwill of North-Central Wisconsin Senior V.P. of Engagement Dan Flannery.

Herberger’s and other stores in the chain have partnered with Goodwill for 23 years, but this was the first 'Stuff the Truck' event in La Crosse.

While the truck left Wednesday's drive Wednesday morning, Herberger’s will continue accepting donations for coupons through the end of the month.

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