LA CROSSE, Wis. (WKBT) -

News 8 This Morning Anchor Jennifer Livingston has agreed to receive a pie in the face at the Great Rivers United Way’s Campaign Kick-Off Breakfast on September 4.

Jennifer is up against other local celebrity or celebrity teams. Whomever raises the most money will receive a pie in the face.

Here are the celebrity and celebrity teams who are participating in the fundraising effort:

  • Sam Van Riper – Trane Company, President of the Great Rivers United Way Board of Directors
  • Tom & Jan Brock – Altra Federal Credit Union, 2014 GRUW Campaign Co-Chairs
  • Dave Skogen – Festival Foods
  • Tim Kabat – City of La Crosse
  • Jennifer Livingston – WKBT
  • Amy DuPont & Dustin Luecke – WXOW
  • Brian Simpson & Jean Taylor – Mid-West Family Broadcasting
  • Deb Brague & Kelly Wilde – La Crosse Radio Group

To cast your vote, slip a donation into the slot of the celebrity or celebrity team you would most like to see receive a pie in the face. The contest displays will be located in the front of each local Festival Foods store – Crossing Meadows, Village Shopping Center, Copeland Avenue and Holmen – now through July 31.

All proceeds from the Pie in the Face contest will benefit the Great Rivers United Way.

On July 25, News 8 Anchor Mike Thompson (and Jennifer's husband), posted a video on his Facebook page showing their kids throwing a pie in their mom's face. Watch the video via WKBT Mike Thompson.