Hundreds of athletes and even more fans are in La Crosse this weekend for Wisconsin's State Track and Field meet.
The best runners, jumpers, and throwers are competing in the two day event for the chance to be named the best in state.
The meet doesn't just bring in thousands of athletes, it also brings in millions of dollars to the area's economy. The annual track meet is one of La Crosse's biggest tourist events of the year. The La Crosse Area Convention and Visitor's Bureau estimates the meet brings in about $3,000,000 over the three days.
Executive Director Dave Clements says it's no secret why more than 20,000 people come back to meet year after year.
We've got Grandad's Bluff, the river, a great downtown, great opportunities for outdoor recreation, for shopping, and we phenomenal facility to run one of the best state track meets in all of the United States," said Clements.
No matter who wins or loses at the meet, the impact on the economy is hard to beat.
"Heads in beds and butts in seats, and I don't care if the seats are in restaurants, or in bars, or in theaters, or attending an arts event of some kind, maybe at the Weber Center, all of that has an economic impact," said Clements.
The annual track meet runs through Saturday.