Here's a sign the local economy continues on an upswing. More people are spending nights in area hotels.
In Onalaska, the occupancy rate, also known as heads in beds, is close to 60% this month. That's up by about 10-percentage points compared to 2008.
"I think the whole economy is continuing to increase, as you read the newspaper, it's not only the job market, but it's also that people are comfortable in their positions right now and that the economy is continuing to improve," said Onalaska Tourism Director Jean Lunde.
Heads in beds spikes for Onalaska in the summer, getting as high as 80 or even 90%.