LA CROSSE, Wis. (WKBT) -

Many may have spent their Thanksgiving weekend looking for the best deals on gifts on gifts to give to loved ones this holiday season.

But Tuesday is a day set aside to give back to the community.

Tuesday is called Giving Tuesday. It's a national campaign that serves as a friendly reminder that the holiday isn't just about spending money and buying gifts.

Local charities are hoping your small donation can make a big difference in the community.

It's been a weekend of searching for the best deals both online and in store, but as the shopping weekend winds down, local nonprofit organizations want to remind people of another special day coming up on Tuesday.

"Now that you've spent some money on gifts and things like that, let's remember the nonprofits and give,” executive director for the Great Rivers United Way Mary Kay Wolf said.

As part of Giving Tuesday, the United Way is hoping folks can donate $20 to purchase 100 copies of a book that helps parents and caregivers become better teachers.

"We have an early childhood collaborative that's been working together to try and emphasize the importance of early childhood and early literacy,” Wolf said. “This is just carrying on that theme, and trying to get this in the hands of caregivers that are working with preschoolers."

And the giving can now be done through a texting campaign.

"If you were to text the number 4-Tuesday … and then you use the number 41444, so that will get you to United Way's mobile giving site,” Wolf said.

Catholic Charities is promoting its campaign this year which aims to raise $5,000 to help their homeless programs, including the Franciscan Hospitality House and the warming shelter.

"We try to catch the people before they become homeless, and if they are homeless, to help them in that moment,” executive director for Catholic Charities Roberto Partarrieu said.

Local organizations said it doesn't matter who you donate to, as long as you take time to give back.

"Giving Tuesday is that opportunity to give to others that you probably don't see, don't know. You think they don't exist, but they are in the midst of our community,” Partarrieu said. “It's a wonderful opportunity to give from your heart and to give from your soul."

Catholic Charities also has a texting campaign for Giving Tuesday tomorrow.

You can text (608) 709-0368 along with a dollar amount you wish to send, and they will send you information in order to properly pay.

Other local organizations participating in Giving Tuesday include, but are not limited to, Habitat for Humanity, Riverfront and the Pump House.