Food Co-Op hosting March Madness Cheese Challenge

Food Co-Op hosting March Madness...

LA CROSSE, Wis. (WKBT) - Who do you have winning it all on your NCAA tournament bracket?

Well, you probably didn't pick Gouda cheese!

The People's Food Co-op in downtown La Crosse is hosting a March Madness Cheese Challenge.

During the challenge, 16 Wisconsin made cheeses will go head to head every week until a winner is chosen by gaining the most votes.

People are encouraged to fill out a bracket with their predictions for which cheese will beat out the rest.

Challenge organizers say it’s about promoting locally made food.

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