LA CROSSE, Wis. (WKBT) -

A fundraiser Thursday night helped promote La Crosse's downtown while showcasing area businesses.

The first annual "Downtown Trend Showcase" brought residents and business owners together for a night of fun and entertainment at the Waterfront Restaurant.

The event was put on by Downtown Mainstreet. 

There were food vendors, entertainment, silent auctions, and even a fashion show, all highlighting what downtown La Crosse has to offer.

All proceeds go to Downtown Mainstreet and local beautification efforts.