A Wisconsin family hopes to become the next big success among small distilleries.
The Hendricks Family Distillery just outside Eureka has produced just 10 batches of Pur Class Vodka so far. But it's getting good reviews from those selling and drinking it at restaurants and bars in the Oshkosh area.
Emma Young says she was selling so much of the vodka at Dublin's Irish Pub that she decided to try it. She says it has a smooth taste and was good enough to get her to switch from Absolut, one of the top-selling vodkas.
Karl Hendricks tells Oshkosh Northwestern Media that his family's goal is for the vodka to be so pure that people only taste whatever they mix with it.