LA CROSSE, Wis. (WKBT) -

T-shirts are a popular way to commemorate special events and festivals especially this time of year.

In this week's News 8 Eyepiece photographer Greg White shows us how area residents can wear their pride on more than just their sleeve.

"Since 1979, I started the business, I believe it was April of 1979," says Paul Grant, Founder of Designz.

"Yea, there's quite a few steps to it. It's not just a one shot deal," says co-owner Boyd Grant.

"It's a light sensitive emulsion and you saw me scoop coat it. It goes from a liquid to a...it hardens onto the screen."

"Then we wash it out. It stays as a liquid form, it gets shot out of the screen, it becomes a stencil at that point. Then it hardens when it dries."

"The micro adjusters are up to a sixty-fourth of an inch. That we're gonna just play with it back and forth to get it perfect."

"The prep work is the color separation and we have to get each individual color is a separate screen."

"So the open areas where the ink goes through, the hard areas where the ink does not go through," says Boyd.

"It's not hard when you're doing it, I mean it goes pretty easy, but do that three, four thousand times a day? Gets tiring."

"The inks that we use are called a plastisol. There's actually bits of plastic in the paint. And then that melts, basically melts in and absorbs into the fibers of the shirt."

"It gives you a feeling that you've been involved in something to help, actually to help some of these festivals grow," says Paul.

"That's pretty cool," says Boyd.

Thanks to the technology, the process of screen printing is much faster than when the business opened nearly 40 years ago.