LA CROSSE, Wis. -

You may be noticing some colorful geraniums and other flowers popping up in downtown La Crosse.

It's part of a collaboration between Downtown Mainstreet and local businesses.

The flowers are grown by Western Technical College students before they are moved into more than 70 downtown planters.

After that, a nearby business adopts a planter and cares for the flowers as they bloom and grow.

"They help plant the flowers, they watch it on a regular basis so they can care for it appropriately and water it, so it's really a wonderful collaborative between everybody to make sure downtown looks beautiful," said Downtown Mainstreet Marketing Dir. Robin Moses.

There are still one or two planters waiting to be adopted.