EASTMAN, Wis. (WKBT) -

An area fish farm is changing up its business scheme.

Kent Nelson and his wife Kristen own Nelson's Fish Farm near Prairie Du Chien.

They originally started off raising trout, but after seeing a decline in sales, they decided to put their money into a fish a bit more exotic to the Midwest.

Nelson's Fish Farm is now the only business in the Midwest raising Atlantic Salmon, a fish native to the North Atlantic Sea.

The fish farm uses 400 gallons of spring water to raise about 30,000 salmon.

The Nelson's say raising the fish is a family effort.  "We divert the water into the hatchery , we put the eggs we get from the East Coast down in the hatchery when they arrive. My wife takes care of them in the morning when she goes to work and when she gets home from work, and I take care of them in the evening. So it gets to be everybody's affair," said Kent Nelson.

The Nelson's first crop of fish will be harvested this summer while a new batch of 35,000 eggs is expected to be hatched this spring.