An effort to re-brand a northside La Crosse neighborhood
kicks off tonight.
The three-day 'Uptowne Summit' began at the Uptowne
Cafe on Caledonia Street earlier this evening with
a kick-off event.
The Summit will include a series of workshops to help
re-brand and revitalize the 'Old Towne North' neighborhood
Organizers say they want the re-branding effort to
be led by small businesses and community members .
and not just those in the neighborhood.
People that are concerned in the neighborhood, concerned
citizens, people from anywhere in the greater La Crosse
area, you know, our spot here is a place for the entire
city to enjoy, it's not just for this little part
of our world.