LA CROSSE, Wis. -- How would you feel about a tollway system in the state of Wisconsin?

Many people will resoundingly answer 'no thank you' to that question. However, the Wisconsin Research Policy Institute is trying to get people to take another look at the issue.

In a recent study, WRPI found that a tollway system would be able to fund the long-term reconstruction of almost all of Wisconsin's interstate highways.

Although, there are many hurdles before a state can implement a tollway system. They include Congressional approval, state legislative action, and a signature from the Governor. The biggest hurdle of all might be public support.

"Of course I would prefer not to pay anything," said Allan Flint, a driver passing through the La Crosse area on Tuesday.

"But somebody has to fix the roads," he added.

The Wisconsin Policy Research Institute's study found that tolls could generate more than $10 billion dollars in revenue over the next 30 years. That could potentially fund 100% of rural interstate reconstruction and about 70% or urban interstate reconstruction.

"There's a huge gap in the transportation budget," said George Lightbourn, president of WPRI.

"So this is a way to apply a user fee that applies to only the people who are using the most expensive portion of the system," he added.

Janet Fawcett, an Illinois driver passing through our area on Tuesday, wanted to share a warning with people in Wisconsin.

"(The tollway) was only supposed to last for so long and then the road would be paid for and that would all go away and it hasn't," said Fawcett.

"And we keep paying and paying," she added.

The proposal is getting a serious look from the Transportation Development Association of Wisconsin, one of the state's leading transportation groups.

"At some point, the interstates are going to need to be redone and that has to happen," said Craig Thompson, 

"We need to figure out how we're going to pay for it. If it's not tolling, we have to figure out another way," said Thompson.

"It certainly won't be this year and not next year but somewhere probably in the next decade, this will either be seen as a viable alternative or will be dismissed," said Lightbourn.