LA CROSSE, Wis. -

The La Crosse Salvation Army will kick off its Christmas Red Kettle Campaign on Friday at 10 a.m. at the Festival Foods in Onalaska.

The site was chosen for the launch because it was the site that collected the most donations in their kettle last year.  People donated about $18,700 in the kettle at that site last year.

This year’s campaign goal is $650,000. That’s an increase of 2.8 percent from last year.

Red Kettles will be stationed at 24 locations in La Crosse and Onalaska, including one new site at Quillins on Sky Harbour Drive in La Crosse.

The Salvation Army is adding "Kettle Passes" this year, which the organization says is meant to allow people who have already donated to walk by the red kettles without feeling guilty. The first 250 people who make a gift of $30 or more by either dropping in a check into the red kettle or at The Salvation Army office on 223 N. 8th Street in La Crosse will be given a button to wear on their coat or purse.