LA CROSSE, Wis. -

A La Crosse area business will match up to $50,000 in donations dropped into local red kettles on the Salvation Army’s Match Day, December 15.

The Salvation Army says this could be the largest single donation day in La Crosse’s Red Kettle Campaign’s history.

"We’re obviously very excited about this," said Major Paul Moore. "Homelessness, hunger and under-employment are very real in La Crosse. When people come to us looking for help, we want to be able to answer that call.  Match Day is a great opportunity for people to maximize their gifts and help do the most good for the most people in the most need."

This year’s Red Kettle Campaign goal is $650,000. That’s about $18,000 more than last year’s goal. Major Moore said they increased the goal because the more people need the organization’s help in the community.

The bell ringing season began on November 16 and will run through December 24. All of the bell ringing shifts have been filled for Match Day, December 15, but The Salvation Army says volunteers are needed for other shifts. Click here for more information on the campaign.