MADISON, Wis. (AP) -- Wisconsin gubernatorial hopeful Doug La Follette has a new campaign mascot -- a tiny windup cow.

La Follette showed off the toy cow to reporters during a press conference Monday. He says he has named the cow Ms. Forward, riffing on Wisconsin's "Forward" motto and the name of a statue outside the state Capitol.

La Follette has served as secretary of state since 1982. He's one of five candidates running in a Democratic primary May 8 for the chance to unseat Republican Gov. Scott Walker in a June 5 general recall election.

Democrats have forced Walker and five other Republicans into recalls as punishment for passing a law stripping most public workers of nearly all their union rights.