VIROQUA, Wis. -- A rural Hillsboro man is dead and two others are injured after a motorcycle accident in Vernon County Sunday night.

46-year-old Michael HInze was driving his motorcycle north on County Road H in the town of Union at about 6:15 p.m. when he crossed the center line on a curve and hit a southbound vehicle head-on.

Hinze and his passenger, 17-year-old Steven Blaha of rural Hillsboro, were thrown from the motorcycle. Hinze was pronounced dead at the scene. Blaha was airlifted to Gundersen Lutheran in La Crosse with severe injuries. He was listed in critical condition Monday afternoon.

The driver of the vehicle, 44-year-old Kevin Burch of Hillsboro, was taken to St. Joseph Hospital in Hillsboro with minor injuries.

Neither Hinze nor Blaha were wearing helmets. The accident is under investigation. It's the third fatal accident in Vernon County this year.