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Decreasing donations and a lack of resources forced
the United Way in Winona to close.
The agency announced their decision earlier this week.
But in larger communities.
the United Way is thriving.
News 8's Sarah Thamer brings us the story.
Fundraising in smaller communites typically tends
to bring in fewer dollars.
Now...the agencies served by the United Way of Winona
will have to look elsewhere to make up for the shortfall
But agencies covered by Great Rivers United Way in
Onalaska, can expect a promising future.
Like many other non profit organizations, United Way
is no stranger when it comes to experiencing a drop
Those who donate, whether it's to united way or whether
it's to another non-profit organization, the people
that are commited, are giving more money, but the
number of donors are are not necessarily increasing.
In smaller communities like Winona, shutting down
United Way is more likely to happen.
But united Way officials in Onalaska say the bigger
the community, the bigger
the opportunities for fundraising.
For the past four years we've been very fortuante
we've been able to meet all of our goals, each year
we've increased our goal.
And by increasing its fundraising goals, United Way
in larger communities like the La Crosse area have
the opportunity to serve smaller communities like
those once served by the United Way of Winona who
are lacking resources.
When there is no united way there, bringing together
everybody and getting them to work on the same page
or get them to move in the same direction to really
tackle big social issues, I think that there is a
loss, there is an inability then for people necessarily
to paddle in the same direction.
And the development director of the Great Rivers United
Way says they are planning to tackle more of those
social issues in additional counties as they plan
to absorb parts of Buffalo and Trempealeu Counties
into their service area.
We are actually putting together a strategy for growth
right now, we're bringing the top sales and marketing
professionals together, and we formed a committee
that is going to start to look at how can we get to
an even better place than where we're at currently.
Great Rivers United Way staff and community leaders
are meeting tonight to talk about growth and goals
within the communities they'll be serving.
Great Rivers United Way will now be serving trempealeau
and buffalo counties which were originally served
How soon can agencies in Trempealeau and Buffalo county
There is an application process that agencies have
to go through before partnering up with a new United
And if they apply now, those funds will likely not
be available until 2018.