Former Packer co-authors book on Lombardi

Published On: Oct 21 2011 08:23:49 AM CDT   Updated On: Oct 21 2011 08:23:00 AM CDT

ONALASKA, Wis. -- A former Green Bay Packers great who played under coach Vince Lombardi visits the La Crosse area to promote his book on the legendary leader.

Three-time world champion Dave Robinson was at the Festival Foods in Onalaska Thursday signing his book "The Lombardi Impact."

Robinson is a member of the 1960 all-decade team and has been enshrined in both the Green Bay Packers and College Football Halls of fame.

Robinson and co-author Royce Boyles have written two books about Lombardi.

This one takes a unique look at the coach's leadership style.

"The things he taught still hold true today," Robinson says. "The virtues, the rules he said are always going to be true, the kind that'll last forever. I really think the world would be better if there were more Vince Lombardi's."

Robinson also brought along one of sport's most cherished emblems, his ring from Super Bowl 1.

Robinson and Boyles will l be at the Festival Foods in Eau Claire Friday  from 2:00 until 7:00pm.