LA CROSSE, Wis. -

So far, so good for the holiday shopping season in downtown La Crosse.

The executive director of Downtown Mainstreet says a lot of businesses are reporting strong sales.

He says promotions like Small Business Saturday and cash mobs have really helped to get people to do their shopping in the downtown district. "We have such a great diversity of retail and the specialty stores that it's hard to really get a trend overall, but the folks I've heard from have all been very pleased with the shopping so far," said Tim Kabat.

Kabat also said the new snow on the ground and the rotary lights make the downtown a festive place to do your holiday shopping.