LA CROSSE, Wis. -

Dairyland Power Cooperative is rebuilding the southern portion of the Genoa to La Crosse Q1 transmission line, which is the primary provider of electricity for the City of La Crosse and the surrounding areas.

The transmission line needs to be rebuilt due to 65 years of use and exposure to the elements, Dairyland Power said. The 161 kilovolt Genoa to La Crosse segment of the Q1 line extends 20 miles from the Genoa transmission substation in Vernon County north to a City of La Crosse interconnection with Xcel Energy.

Dairyland Power says the line is being rebuild using existing routes and rights of way and will remain the same voltage. According to the power company, modern technologies and materials will improve efficiency and increase delivery capability by over 40 percent.

Construction began in September 2012 and is scheduled to be complete by June 2013.

"We have very much appreciated the support of local communities and homeowners in helping ensure the project proceeds efficiently with minimal disruption to residents," Dairyland Power’s Vice President of Power Delivery Chuck Callies said in a statement. "As one of the primary lines in the La Crosse area, this upgrade will benefit all area residents."