LA CROSSE, Wis. -

A giant hole was cut in the ice at Pettibone Beach Friday morning to clear the way for people "Freezin' for a Reason" this weekend.

The Polar Plunge kicks off Saturday morning with a 5K run/walk. People will start plunging at noon. It's all to raise money for the Special Olympics Wisconsin.

On Friday night, News 8 will be live at the Polar Plunge's "Toss your Boss" event, where bosses from local businesses will take the plunge.

Click here for more information on the Coulee Region Polar Plunge and Polar Dash.