A life saver in constant demand receives some much-needed extra supply on Saturday.
The American Red Cross hosted a blood drive at its donation center in La Crosse.
Not only is it a chance to replenish our regional blood supply, but some of the blood will head out east where the shortage is even worse.
That's because winter weather last week cancelled more than 100 drives up and down the coast.
And on top of that, the flu outbreak has cut down on the number of eligible donors.
Heather Schurhammer, the team supervisor with the Red Cross, says there is always a need, and even more so right now.
"There is nothing in this world that can replace blood, medically they've not been able to make blood," says Schurhammer, "so we have to rely on each other and really pick up for each other when we're down."
Donated blood has a limited shelf life, which creates a constant need for hospitals.
You can find more details on how to help the Red Cross at its website: www.redcross.org